Kevin Harrington Contributor

Today, most companies at least pay lip service to the idea of corporate social responsibility and its close cousin, “cause-related marketing.”

The idea is that companies can — and should — do well by doing good. With few exceptions, not many would argue with that proposition. But the problem can be a fundamental one: a disconnect between reality and appearance — between style and substance.

http://www.forbes.com/sites/kevinharrington/2014/11/05/style-vs-substance-in-corporate-social-responsibility/?ss=ceo-network